We are all hardwired for Stories, according to science. Hearing a well told story literally causes a cascade of brain and hormonal changes that ramp up feeling of excitement, empathy and psychological reward.

In Business – when done well – business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.

Learning to show (not just tell) a compelling story is a soft skill that’s in high demand for businesses and organizations.