Overview

In this simulation, participants are tasked with managing Back Bay Battery’s innovation strategy to ensure the company meets its performance goals while continuing to invest in future growth opportunities.

Faced with the classic Innovator’s Dilemma, they will have to manage trade-offs between improving their core technology for existing customers and investing in a new, potentially disruptive technology.



Description

Participants learn how to play the simulation through a series of prompts that guide them through the interface. They can revisit the tutorial at any time during the run.

Before playing, participants settle into their role as President by learning about Back Bay Battery’s products and customers as well as current trends shaping the industry.



Key Learning Objectives


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