Overview

This single-player simulation teaches participants the power of analytics in decision making. Acting as the brand manager for a laundry detergent, participants are tasked with turning around the brand’s performance by using sophisticated analytic techniques to understand current issues and determine the best strategy for improving performance.



Description

Participants will be asked to predict market demand, set the channel price, make formulation decisions, determine promotional spending strategy, and communicate their strategy effectively to their managers.



Key Learning Objectives


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