Overview

Marketing is the foundation of a good business. It is the anticipation and fulfilment of customers’ needs taking account of an organization’s core competencies. As customers become more demanding, their needs change, new technologies emerge and competition increases, many organizations find that they need to build or enhance their own marketing capability.

DESCRIPTION

CORE is a highly-interactive workshop takes professionals and managers, with little or no prior marketing experience through the essential principles, in a way that equips them to enhance their marketing knowledge and skills.

Key Learning Objectives

By the end of the workshop participants will:

Have a essential grasp of essential marketing management principles
Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Learn about information necessary for implementing successful marketing strategies.
Understand the implications of the 4Ps in marketing converting into 4Cs Have confidence to use some marketing tools and techniques
Have a skeleton marketing plan for your organization or unit
Be able to relate marketing principles to your specific area of responsibility