Overview

The SOSTAC ® model, created by PR Smith, is a widely used model for marketing and business planning.

The model offers a logical order for tackling a plan and can be used to assess the company planning processes critically.

The Model Stages provides a clear structure covering all stages needed to create and Implement any type of business/marketing plan.

• Situational Analysis – Where are we now?
• Objectives – Where do we want to be?
• Strategy – How do we get there?
• Tactics – the details of the strategy
• Actions Plans – Ensuring excellence – the execution of the plan
• Control – How do we know we are getting there (What do we monitor?)

The stages of the model are not discrete and there are overlaps.