Overview

Bain & Company’s analysis showed that customer experience leaders grow revenues 4% – 8% above their market.

A remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps retain customers, and encourages brand advocacy.

Customers have a plethora of options to choose from at their fingertips plus the resources necessary to educate themselves and make purchases on the own.

This is why it is critical to design superior customer experience making them want to continue doing business with the organization —customers are the best resource for growing brand awareness in a positive way.

The program uses a structured, rigorous approach to customer experience, promoting a creative mindset and focus on continuous innovation.

Participants will eventually be able to design and create an effective CX strategy aligning with the overarching business strategy, achieving emotional and functional connections with customers.