SMART “Strategic Marketing Planning & Management” is an essential business tool to drive the marketing efforts to achieve specific marketing objectives in any market situation. This highly interactive workshop will equip participants with the essential marketing knowledge, concepts and elements for developing a practical, results-oriented marketing plan. Participants will learn how to investigate and analyze their areas of business and the current market situation, focus on the unique selling proposition of their product and/or service, target on the needs of the target market, and select the right choice of marketing growth and marketing mix strategies.
The knowledge acquired by participants will enable them to formulate the right marketing strategies, plans, develop a marketing mix specific to that market and its particular needs to attain the company’s marketing objectives and implement the marketing plan successfully.
The workshop includes guidelines, tools and exercises for building each element of marketing plan, simulation case studies for reflections & group discussion. It incorporates a practical approach that takes the participants step-by-step through the marketing planning process, from constructing the marketing elements to the drafting of a marketing plan. Participants are also encouraged to learn by working on a real-case marketing plan based on a workplace scenario.
By the end of the workshop participants will be able to: