Key Learning Objectives

By the end of the workshop participants will be able to:

• Deliver successful product launches while avoiding or overcoming the most common pitfalls and problems
• Develop a new product strategy and a product launch plan
• Set-up and use product launch teams to gain support for your product internally and implement your launch plan
• Design a better product launch process
• Identify the type of product you are launching, the position it has in your organization’s product portfolio and the implications of this for a successful new product launch
• Assess new product and its market so you can identify who to target at each stage of product launch to be successful
• Position the new product correctly through identifying the value the product delivers for customers and your organization
• Choose appropriate communications tools for your new launch
• Build a product launch dashboard or scorecard and use it to manage pre and post launch