A product launch is a unique opportunity to establish the success of a product. Introducing new products to customers, channels, partners and internal stakeholders is a vital activity for all organizations. Unfortunately product launch planning is often left to the last minute and then executed poorly. This increases costs, wastes constrained organizational resources, squanders valuable business opportunities, delays the take up of new products and ultimately causes good products to fail.



This workshop has been designed to help you deliver successful launches. It uses a combination of research and practical experience of what can go wrong and what it takes to get things right.


Key Learning Objectives

By the end of the workshop participants will be able to:

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