Overview

There is no shortage of evidence that a loyal customer positively impacts almost every metric important to running a business.

Bain & Company claim that a company must spend up to SEVEN times more to acquire a new customer versus retaining an existing customer.

Effective customer relationships drive business growth and market share, short-term profit grabs do not actually work. Long term relations and Loyal customers are just better for business: they help the company grow and they keep profits high.

This program is designed to help participants apply relevant methods and models to understand customer value requirements, target customers individually, with the goal of optimizing customer loyalty.

The program tackles:

• Prioritizing customers to target for the greatest value through targeting and differentiation
• CRM, Loyalty Drivers, Personalization, and Trigger Marketing
• Growing customer loyalty using a practical strategic framework
• Learning how to design/create an effective customer loyalty program