Today’s changing and often disruptive business environment drives the continual search for market opportunities and competitive strategies that deliver sustainable competitive advantage.
Business success increasingly depends on the quality and effectiveness of a market led strategic approach to marketing.
Strategic marketing revolves around understanding value for customers, creating value, communicating such value, and effectively delivering this superior value – i.e. competitive advantage
Transforming product facing, financially driven strategies into effective market led approaches is not an easy process but it is increasingly recognized as critical to organizational success.
This masterclass workshop tackles such critical issues head on, enabling participants to be the architect of developing an aligned and integrated marketing strategy that delivers competitive performance and an improved return on marketing investment.
This workshop is designed to provide participants with the knowledge, tools and techniques to become astute marketing leaders.