Every company in today’s competitive business environment needs a product strategy.

And every person who touches a product inside of an organization directly contributes to its success or failure.

This program applies a cradle-to-grave approach for managing and optimizing the life of a product or service – transforming product managers into the CEOs of their product or service.

The Product Strategy program delivers big picture thinking on products serving as the foundation of business growth.




Participants will Learn how to optimize value for their customers and for the company through strategic product management techniques.

Whether the organization is seeking growth by launching new products and services, or need to manage the lifecycle of existing ones, the Product Strategy program offers approaches that are tried and tested for success.



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