In this simulation, participants must define and execute a business-to-business marketing strategy for an inertial motion capture sensor manufacturer. Participant will need to determine which customer segment to target and make decisions around pricing, sales-force deployment, distribution channels, product development, customer communications, and market research funding to meet the needs of their customers and beat out the competition.
Participants learn how to play the simulation through a series of guided prompts. They can revisit the tutorial at any time. Before playing, participants settle into their role as CEO by learning about the different market segments and their goals in creating and implementing a marketing strategy.