Overview

Every company in today’s competitive business environment needs a product strategy.

And every person who touches a product inside of an organization directly contributes to its success or failure.

This program applies a cradle-to-grave approach for managing and optimizing the life of a product or service – transforming product managers into the CEOs of their product or service.

The Product Strategy program delivers big picture thinking on products serving as the foundation of business growth.

DESCRIPTION

Participants will Learn how to optimize value for their customers and for the company through strategic product management techniques.

Whether the organization is seeking growth by launching new products and services, or need to manage the lifecycle of existing ones, the Product Strategy program offers approaches that are tried and tested for success.

OUTCOME

Analyze your current product portfolio using relevant tools – directional policy matrix and Mckinsey Multifactor matrix
Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently – using “Jobs-to-be-done” framework
Understand the customer value requirements – Applying Kano Model
New Product Development – NPD system and process
Understanding personas, positioning, and messaging
Customer Journey Mapping
Taking products to Market: Develop a go to market strategy using the 7- Elements framework go-to-market plan
Best practices for product launches
Product related Decisions
Pricing decisions: analyzing the pricing situation and applying a customer-oriented pricing strategy
Partner network (Value Chain/Distribution Network)
Communication decisions and channels