Marketing is the foundation of a good business. It is the anticipation and fulfilment of customers’ needs taking account of an organization’s core competencies. As customers become more demanding, their needs change, new technologies emerge and competition increases, many organizations find that they need to build or enhance their own marketing capability.




CORE is a highly-interactive workshop that takes professionals and managers, with little or no prior marketing experience through the essential principles, in a way that equips them to enhance their marketing knowledge and skills.


Key Learning Objectives

By the end of the workshop participants will:

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